I'm Max Sartal. 12 years of search strategy across the globe, working with governmental agencies such as EECA and NZTE to commercial brands such as LifeStraw and Woolworths. Today I help businesses navigate the shift from traditional search to AI-driven discovery, without abandoning what already works, through my 6-month AI Discovery Program.
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Most SEO consultants optimise for where search was. I've spent 12 years building the kind of rigorous, framework-driven practice that doesn't need to reinvent itself every algorithm cycle. Because the fundamentals hold, and the new layer builds on top of them.
I developed the AI Readiness Framework to give clients a structured way to understand where they stand in this new search environment, and a clear path forward. No guesswork, no hype, no promises I can't keep.
I work with a small number of clients at a time, bilingual across English and Spanish, and I bring the same depth to a Córdoba-based e-commerce brand as I do to an international trade organisation.
Every engagement starts with alignment: on goals, on what the data actually says, and on what success looks like before a single keyword is touched.
The AI Readiness Framework isn't a buzzword. It's a working tool developed across real client engagements over years.
AI search visibility is real. I debunk what doesn't work (llms.txt won't save you) and focus on what actually builds citation-worthy presence over time.
I don't take on campaigns. I take on partners. The program runs with a maximum of 6 clients at any time — so every business I work with gets my full attention, my honest read of the data, and someone who walks the path with them, not just points the way.
A discovery call is 30 minutes. No pitch deck, no hard sell. Just an honest conversation about where your site stands and whether the program makes sense for you.
Book a discovery call